PR Info: AVON Clinical Pro Line Corrector

The Breakthrough: ANEW Clinical Pro Line Corrector with A-F33, an industry first molecule exclusively available through Avon*, fights wrinkles delivering breakthrough results, creating a new gold standard in anti-aging.

The Backstory: Since its founding two decades ago, Avon ANEW has consistently introduced transformative and highly-effective anti-aging skincare breakthroughs, beginning with the introduction of the first mass market product with Alpha Hydroxy Acid (AHAs) Technology in 1992. Twenty years later, the brand continues to pioneer anti-aging skincare through an alliance with NeoStrata Company, a global leader in topical anti-aging technologies. In collaboration with this skincare authority, Avon is bringing a powerful new molecule to the market that even dermatologists do not yet have: A-F33, a newly discovered anti-aging molecule that promises to revolutionize the skincare landscape.

The Technology: Inspired by Nobel Prize-winning research that looked at blocking mechanisms of protein production, ANEW Clinical Pro Line Corrector leverages the power of A-F33 Aminofill, an innovative molecule that has been found in testing on skin cells to work in a way that other well-known anti-aging ingredients like glycolic acid, retinol, and CoQ10 don’t by deactivating critical collagen blocking in skin cells to help unleash untapped collagen. A-F33 is formulated to help stimulate skin cells to produce skin matrix components.  ANEW Clinical Pro Line Corrector helps begin to reduce the look of deep and fine wrinkles in just seven days.

From The Experts: Dr. Cheryl Karcher, Board Certified Dermatologist and Professional Consultant for Avon: “ANEW Clinical Pro Line Corrector with A-F33 is so truly exciting to me because of what it could mean to the future of anti-aging skincare. Deep wrinkles start to be addressed in the first week of use which is quite impressive for a topical anti-ager. The visual results of this product are impressive.”

Anthony Gonzalez, Senior Skincare Manager, Avon Research & Development: “Avon introduces ANEW Clinical Pro Line Corrector formulated with A-F33 to take a multi-faceted approach to boosting collagen. This revolution in wrinkle fighting stands to be as game changing as alpha hydroxy acids (AHAs) and Retinol were in the 1990s.”

Barbara Green, RPh, MS, Vice President Clinical Affairs and Technology, NeoStrata Company Inc.: “We were excited to partner with Avon to bring this advanced compound to market and deliver a groundbreaking transformation to the anti-aging world.  Through our collaboration with Avon scientists, we discovered the benefits of the A-F33 molecule and we are thrilled about the effects this discovery has on skin and what this compound could mean for the future of the anti-aging industry altogether.”

The Results:

• Fine lines and deep wrinkles begin to look reduced in just seven days**
• Over time, 100% of women showed a reduction in fine lines**
• Produces up to 50% improvement in overall fine lines and deep wrinkles in 11 weeks**
• Faster and better than a leading dermatologist-inspired wrinkle treatment**
• 5 out of 10 women considering a cosmetic procedure who tried ANEW Clinical Pro Line Corrector said the serum improved their skin so much they decided to postpone the procedure ***

PRICE: MRP 1,799

AVAILABLE: September 2013

WHERE TO BUY: Available exclusively through your personal Avon Representatives. Call on 011-3377 2866.