PR Info: NIVEA launches New NIVEA Whitening Smooth Skin Deodorant

NIVEA India Pvt. Ltd, an affiliate of Beiersdorf AG and world’s largest skincare brand has launched a new variant to add to its existing Whitening deodorant portfolio, NIVEA Whitening Smooth Skin Deodorant. New NIVEA Whitening Smooth Skin Deodorant now gives consumers another reason to ‘Go Sleeveless’ and flaunt their fair, even toned and smooth underarms.

Underarm darkening has been a problem that women have battled against for years, caused mainly due to usage of hair removal techniques such as, waxing, shaving and usage of hair removal creams. However, continued usage of these techniques over a period of time makes the underarms dark, dull and patchy. Back in 2011, NIVEA found a solution to all these problems with the launch of the 1st ever WHITENING deodorant in India. 

2 years forward, NIVEA has now launched a new variant to its whitening portfolio, “NIVEA Whitening Smooth Skin” Deodorant. This Deodorant contains two core ingredients:

1. “Licorice extracts” which repairs skin darkening and works against hyper pigmentation to provide even-toned fairness
2. “Avocado extracts” that soften & smoothen rough, patchy underarm skin.
Thus women can now get the double benefit of fairer and smoother underarms!

The deodorant also has a new feminine fragrance with notes of green apple & peach that give long lasting freshness.

New NIVEA WHITENING Smooth Skin Deodorant is available in the most popular application form:
Whitening Smooth Skin Aerosol Spray 150ml for Rs.199/-

NIVEA Whitening Deodorant is also available in the following variants:
Whitening Floral Touch Aerosol Spray 150ml for Rs.185/-
Whitening Floral Touch Roll-On 50ml for Rs.165/-
Whitening Fruity Touch Aerosol Spray 150ml for Rs. 185/-

NIVEA products are available at all major super markets and general stores.

About NIVEA India: ( NIVEA is the biggest skin care brand in the world and a name that has epitomized care for generations. The brand owned by Beiersdorf AG, Germany launched a wholly owned subsidiary in India in 2005 known as NIVEA India Pvt. Ltd. The affiliate is headquartered in Mumbai and is responsible for all critical functions such as Marketing, Finance, Supply Chain and Sales to Key Accounts. The parent company Beiersdorf AG, Germany is a Rs. 37,600 Crores (Euro 5,750 Million) Beauty and Skin care MNC. It has affiliates in more than 169 countries, enjoys market shares of up to 30% and has more than 200 No. 1 positions in cosmetics categories all over the world. NIVEA India has a clear focus: To meet consumer’s skin and beauty care needs. Every day. For everyone.


  1. You have such great blog! I love everything!

    I have a big favor to ask!
    Join my giveaway!



I would like your feedback on the post. Please feel free to leave a comment in the box below. I will surely reply you :)
Please refrain from using abusive,racial comments. Thanks :)