PR Info: 1st ever Sculpting regime : LAKME Youth Infinity

Keep your 20’s Sculpted look with Lakmé Youth Infinity
Mumbai, May, 2013:  Lakmé, India’s iconic beauty brand is known to innovate continuously and add new products to its repertoire across cosmetics, salon services and skin care. In its endeavor to address every woman’s intrinsic need for younger looking skin, Lakmé now introduces the revolutionary ‘Sculpting’ skin care range - Lakmé Youth Infinity.  

Women love the radiant and youthful skin of their early 20’s. It is a time when skin is at its supple best, with great collagen support. As skin matures over time, it begins to look dull and loses its elasticity due to aging effects of the sun, environmental pollutants, and stress.  Unveiling the most exciting beauty trends worldwide; the Sculpted Look is essentially the best of your 20’s skin - the firmness, the radiance and the youthfulness. Women have increasingly come to believe that the first step to gorgeous looking skin is that perfect Sculpted look. The sculpted look is what women of today, looking for youthful, tight and bright skin, desire most.

Recommended by Lakmé Experts, Lakmé Youth Infinity range consists of Insta-Collagen Boosters™ and Luminizing Pearls that tightens and brightens your skin.  The range contains Peptides, Retinol & Retinol Boosters that stimulates collagen production, CLA enhances skin cell turnover, AHAs exfoliates dead cells, Glycerine restores & enhances moisture content and Niacinamide enhances visible skin lightening.

1st ever sculpting serum from Lakmé:  The Youth Infinity Skin Firming Serum
An essential to get the 20’s sculpted look is the Youth Infinity Skin Firming Serum, the first ever sculpting serum from Lakmé.
Lakmé Youth Infinity Skin firming Serum with its translucent pearly sheen has a luxurious feel. It is an intensive treatment that penetrates deeper into the skin giving you bright and tight, younger looking skin. It glides over skin, blending smoothly for an even application.  The texture is so light and hydrating that it disappears into your skin. Recommended by Lakmé Salon experts and clinically tested, this serum increases skin’s luminosity and firmness, hydrates your skin and increases its sheen and fairness.  With the 10 benefits of a facial in 1, Lakmé Youth Infinity Skin firming Serum is a daily deep action treatment to preserve your 20’s best youthful look. 
   It increases:
·         Skin luminosity - Making it appear brighter
·         Fairness - Improving shade of skin color
·         Glow – Making it more radiant 
·         Hydration- Transforming normal skin to well hydrated skin
·         Firmness and elasticity of skin
It reduces:
·         Roughness of skin and depth of wrinkles
·         Sebum content of skin
·         Blemishes
·         Dark spots
·         Line lines and pores
MRP: Rs. 899 – for 30 ml

Lakmé Youth Infinity Skin firming Day Créam
It is your daily dose of salon care that helps make your skin firm, while brightening it. With SPF 15 ++, the day cream protects skin from UVA & UVB rays. Luminizing pearl instantly brightens skin tone. Insta-Collagen Boosters™ helps improve elasticity to tighten skin. The Lakmé Youth Infinity Skin firming Day Créam leaves you with freedom from dullness, keeps skin young.
Clinically Proven, Dermatologist Tested
MRP: Rs. 699 – for 50g and Rs. 299 – for 20gm

Lakmé Youth Infinity Skin Firming Night Créam
It re-generates your skin’s own youthful brightness & tightness overnight.
Lakmé Youth Infinity Skin Firming Night Créam helps repair your skin while you sleep, giving you younger looking skin. It contains Niacinamide that brightens skin tone with regular use. The Insta-Collagen BoostersTM helps improve elasticity to tighten skin.
Non-comedogenic, Dermatologist Tested
MRP: Rs 699 – for 50gm

Lakmé Youth Infinity Skin Firming Eye Créam
The concentrated cream with Insta-Collagen Boosters™ refreshes tired eyes and diminishes puffiness and appearance of dark circles. It gives your eyes a brighter and younger look while soothing the delicate areas around. The luminizing pearl instantly brightens skin tone; while the Insta-Collagen BoostersTM help improve elasticity to tighten skin.
Non-comedogenic, Opthalmologist Tested, Suitable for contact lens wearers.
MRP: Rs. 475 – for 15gm

Lakmé Youth Infinity Skin Firming Facial Foam
This cleansing liquid transforms into light, rich foam and washes away all impurities, dirt & pollution without drying skin. It prepares skin for maximum absorption of the active ingredients in your skin care regime.
MRP: Rs. 450 – for 130ml

The Sculpting Ritual
For best results, it’s recommended combine the products with the Youth Infinity Sculpting Ritual.  These salon-style massage techniques help the products penetrate deep into your skin to give you the maximum impact.

Stroke 1: Sculpt your neck
Using upward strokes massage the left side of your neck with your right hand. Move from above your collar bone towards your chin. Switch hands and massage the right side of the neck. Repeat twice.
Stroke 2: Sculpt your jaw
With long upward strokes, massage the sides of your face with your index and middle finger. Start at the chin moving up to the ears. Press firmly for a moment at the top. Repeat twice.
Stroke 3: Sculpt your smile
Using your index and middle fingers, work across your smile lines. Slowly travel up towards the nose following the same stroke. Repeat twice.
Stroke 4: Sculpt your cheeks
ALWAYS in upward strokes, using your fingers, gently massage from the sides of the chin to the top of the cheekbone, across the cheek. Release. Repeat twice.
Stroke 5: Sculpt your brows
With two fingers, hold up both brows to open up the eye area. Rub in a circle around the eye socket out to the temples. Repeat 3-4 times.


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