India's
leading women's English magazine Femina is on the brink of a new
revolution in publishing. In an absolute first for the magazine, Femina
invites its readers
from across the country to contribute with features and articles for
the April issue. The new issue aptly called, ‘Made By You’, is a 100 percent crowd sourced issue that aims to mobilise readers from across the length and breadth of the nation. By
creating this platform that enables Indian women to be a larger part of their favorite magazine .
Femina’s ‘Made By You’
issue
will unlock the power of social media to reach over 5 million women,
encouraging them to channel their writing skills. Femina will feature
the work of hundreds of these new "journalists"
in the magazine. The issue will pose as a platform for real women to
unleash their talent and share their exceptional stories with other
readers across the country.
Femina has partnered with
FoxyMoron to amplify the “call-to-action” and has introduced
multiple engagement platforms for its readers. Aspiring writers can
either use Twitter, Facebook or Pinterest to share their editorial
ideas. Specifically on Facebook, potential writers can
get an update on commissioned stories and the overall editorial plan.
Participants from anywhere in the country can also connect with Femina's
editorial team through Google Hangouts, or Skype for detailed
conversations.
Tarun Rai, CEO, Worldwide Media,
says “Worldwide Media has grown
at a furious pace. From just four magazines four years ago we now have
thirteen. And as a publishing house we have been leading from the front.
Femina Made By You is another first for the magazine industry. A
crowd-sourced issue, at the scale we have visualized
it, is unprecedented. And it is only appropriate that it is Femina that
is bringing it out as there is no other English women’s magazine with
the stature and readership that Femina has.”
Tanya Chaitanya, Editor, Femina, says
"Femina
Made by You is exactly what it promises to be. An issue made by the
real women who have always been our core focus. A Mumbai reader's take
on relationships, a Delhi girl's hunt
for the latest It bag, a Kolkata woman's expertise in the kitchen, a
Chennai career girl's tips on being a 9-to-5 ninja - it's all trending
here. Femina, the magazine for you, now made by you."
Says Soela Joshi, Brand Publisher, Femina,
“Crowd-sourcing is one
of the latest tools in the marketing arsenal. For Femina it is becoming
an integral part of the marketing mix. Femina’s crowd sourced issue
aims to leverage the participative and collective power of the brand,
build greater affinity, relevance & keep up with
how today’s consumers interact.”
Harshil Karia, Online Strategist at FoxyMoron, says, “Going
through over 500 entries daily to zero-in on relevant and interesting
content for the magazine is both fun and over-whelming. Femina’s assets
on Internet and Mobile really enable us to reach
out to millions of potential writers from around the country and the
world.”
Femina
has always been a brand known to take risks and experiment with bold
engagement mechanisms. With this new venture, the magazine reaches out
to many more women in the country, empowering them to voice their
thoughts, ideas and opinions.
About Femina:
Femina
was first published in July 1959 and for over 50 years now, Femina,
India’s
first and largest read women’s English magazine has been the definitive
life and lifestyle guide for progressive woman. It is owned by
Worldwide Media, a wholly owned subsidiary of the Times Group. Femina
is a magazine, published fortnightly in India. It
primarily features articles on relationships, beauty and fashion,
travel, women, cuisine, health and fitness. It also features articles on
celebrities and cultural facets of Indian women. It has organized and
sponsored the Femina Miss India beauty pageant
since 1964.
