Hush Hush Rant ;)

I must have been living under a rock...like literally!!! There have been so much going on around me and I just got a "moderate sized" shock yesterday. Came across two new products, that have been introduced in the Indian market in the past two months. I read about 50 posts (okay...exaggerating :P), regarding these two new launches. Most of them were against these products and for some good reasons. Oh before I continue, let me tell you about those two products and in case you are below 18 please take leave from this page ;).

The first product is the Clean & Dry Intimate Wash, that claims to bring “freshness and fairness” to the 'VG' (I don't want Mr.Google to have a field day here, so you better understand the term in short). Coming to the claims of the product, like hello, who wants a fair VG? Aren't we b-bloggers already having so much difficulty to make our readers understand that you can't alter your skin tone with a fairness cream, or claims to fairer underarms weren't enough? 
 

To top it all is the ad video, is that depicting the “freshness and fairness” after-effect?




Don't know when this "fairness" mania of Indians is going to stop. And if the "brightening" wasn't enough, 18 again is here for "tightening" of VG. Just see for yourself, the hilarious video ad. What were they thinking?! (I am yet to see these on TV though).


I am not against the products being launched or on their effectiveness, but the brands could have been a bit more sensitive and matured in showcasing their products, that's all I wanna say. What do you think? Let me know your views!

** Photo taken from Google Images. I am not associated with any of the brands discussed.

24 comments:

  1. Ya I did read about those 2..and it actually feels like :facepalm: And that 18 again ad is so lame :/ The end is sure hilarious..

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    1. I think I am the last one to know about these two :P LOL seriously *facepalm*

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    2. oh no Pooja...I'd never have heard of it had you not posted the article in stylecraze community....looks like Indian brands these days would go to any extent to market their products.....n honestly who wants a fair V...

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    3. very true..they are playing on these insecurities!

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  2. i read abt these... fairness Intimate wash i can tolerate !! BUT 18 AGAIN !!!! TACKY N LAME ...THINGS PPL DO I SWEAR !!! THNK GOD !! hv not seen dis lame ad on tv yet

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    1. intimate wash is meant to maintain hygiene and awareness is obviously necessary, but why to add that fairness tag!!! :( also the same for the other product! :-/

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  3. hahaha fairness wash!!!!!!!! GOD! honestly i think its pretty scary if it does lighten.. i mean it got to have something nasty in there to be able to work ha.. ok now thats how my mind will work so i will def NOT buy it.

    As far as the tightening gel is concerned.. i hear there are loads of products in the market already for this.. i dont know if it works but many women do want to try these you know after getting kids and all that.. i think when you are married it might seem like a big deal :P:P LOL

    the ad is LAME and how do you watch these with kids around..

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    1. @Zathy that's what I am saying...they have put it so lamely...why not create better ads to create more awareness, rather than poking fun or insulting one's color :(

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    2. insulting ones color? you mean the fairness thing? it would be really weird to say it here but come on.. fairness here there and everywhere!? HEHE.. crazy people thats all i can say.

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    3. LOL LOL LOL!!!! :D I meant the whole "fairness" craze that has set in! ;)

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  4. agree with you..the tightening gel product I can still understand but fairness!! can it get any more worse!

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  5. I don't think this mania is ever going to end which is why these fairness brands play with the minds of gullible young girls and now, even guys!!!

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  6. Completely agree. There's a limit to stupidity. Btw, I have an award for you. Pls check my blog. :)
    xoxo

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  7. stupidity to the extreme level....m yet to see the TV ad..This happens only in India...:D lol

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  8. True what you said..these ads are just stupid stupid and stupid :D :D :P
    Ruhie
    The Sweet Life

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  9. am so pissed off ! found out this just today !! :X :X :X

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    1. I know..I was thoroughly disgusted too when I found out the same.

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