PR Information: Pond’s launches a new wonder moisturizer

Pond’s Active Moisture

Revitalizing 24 hr Moisturiser with Active moisture lock technologyTM

Mumbai 22nd December, 2011: Generations of women have trusted Pond’s for simple yet effective skin care products, each designed to make skin look youthfully soft and beautifully supple. Over the years, the heritage Pond’s Moisturizing Cold Cream has become not only a part of every woman’s skincare regime but also a beauty staple for many celebrities. From international pop sensation Kylie Minogue to our very own Bollywood diva Malaika Arora Khan, many celebrities have given credit to Ponds Moisturizing Cold Cream for their ageless flawless skin.

With a unique understanding of women’s skin care needs, Pond’s now brings to you the new POND’S ACTIVE MOISTURE – a revitalizing 24 hr moisturiser with Active moisture lock technologyTM. Formulated by the Pond’s Institute, new Pond’s Active Moisture is an easy-to-use all-day skincare solution for today’s woman and is suitable for all skin types.

Winter Dryness robs your skin of Moisture, and makes it look dull and lifeless. The new Pond’s Active Moisture is rich with hydrating agents and contains a combination of humectants and emollients, which effectively lock the moisture deep within the skin layers through its Active moisture lock technologyTM. The Emollients act as locking agents that lubricate and help lock-in natural moisture from skin. Suitable for all skin types, this new beauty formulation nourishes your skin to the deepest layer, leaving it vibrant and healthy all day long!

This wonder product is now available at Rs. 120/- for 50 gms, in all leading outlets across India.

For Further Queries, contact

Ishani Sanghavi – 9920924422/isanghavi@ipanhillandknowlton.com

Rosanne Rodricks- 9820115421/rrodricks@ipanhillandknowlton.com