PR Info: New Fair & Lovely Advanced Multivitamin is not just a cream, it’s a fairness treatment!

An interesting revelation found that 80% of women in Mumbai, 78% in Kolkata and 76.5% in Hyderabad believe that the best possible fairness results can be achieved by getting a fairness treatment from a skin expert. This was found in a survey conducted by Fair & Lovely that mapped the beauty requirements of Indian women. In spite of this, only 12.2 % women have actually undergone Treatments.

Responding to this inherent desire for the perfect fairness Treatment, Hindustan Unilever unveils -‘New Fair & Lovely Advanced Multivitamin’ – a one-stop, fairness treatment in a tube. It targets marks like a laser treatment, sun tan like a face polish treatment, dullness like a face peel treatment, dark circles like an antioxidant treatment and lightens skin colour like a vitamin mask giving you flawless treatment like fairness, everyday!

New Fair & Lovely Advanced Multivitamin is an answer to the fairness challenges faced by Indian women. Just from the first use, 9 out of 10 women saw treatment like fairness.
Speaking about skin concerns faced by women across geographies in India, Dr. Kumar Subramanyan, Director, Clinicals, Unilever Research & Development said, “At Unilever, we recognize the dynamic beauty landscape and the skin requirements of Indian women. We continue to evolve our product technologies using advances in science and our interactions with skin experts around the globe. This product contains a proprietary blend of fairness actives and sunscreens developed by Unilever. With our latest launch New Fair & Lovely Advanced Multivitamin, we deliver clinically proven ’expert treatment like’ benefits to our consumers that’ll improve multiple dimensions of skin fairness. When used every day New Fair & Lovely Advanced Multivitamin delivers truly stunning results”.
Here’s how the New Fair & Lovely Advanced Multivitamin works to give you the best fairness treatment:
How does it work
B3 and Vitamin C

It targets marks like a laser treatment. These actives work on melanin at the source and lighten existing marks. They also prevent new marks from appearing.
Sun tan
Hydroxystearic acid , Vitamin B3 and Vitamin C

It targets sun tan like a face polish treatment. These actives stimulate skin cell turnover, promote skin renewal and thereby gently remove the effect of sun tan.
Hydroxystearic acid and
Vitamin B3 and Vitamin C
It targets dullness like a face peel treatment. These actives remove dull dead cell layers of skin and promote new skin generation for renewed glow.
Dark circles

Vitamin E and Vitamin C
It targets dark circles like an antioxidant treatment. These actives reduce free radical damage to the skin, thereby effectively reducing dark circles.
Skin colour
Vitamin B3, B6, Vitamins C and E

It lightens skin colour like a vitamin mask. These actives penetrate into the skin layers to lighten skin colour from deep within the epidermis.
* Based on consumer study, 2012.
’Fairness treatments’ refers to treatments in the cosmetic domain. Results not equal to clinical/ invasive treatments. Cosmetically targets the same flaws as above treatment

About Fair & Lovely:
Developed in 1975, Fair & Lovely is the World’s No1 fairness cream and HUL’s largest skin brand with a presence in over 30 countries. Fair and Lovely’s fairness technology is known to be the best in the world and the brand is continously innovating to pioneer the development of cutting-edge fairness solutions. Today, 250 million consumers across the globe strongly connect with Fair & Lovely as a brand that stands for “beauty that empowers a woman to change her destiny”.

About Hindustan Unilever Limited:  Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company touching the lives of two out of three Indians. HUL works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
Incase of any queries contact IPAN Hill & Knowlton;
Priya Bendre [077385 70894]
Shweta Pawar [099302 58678]


  1. do they ever change anything in their product . . . fair n lovely and sunsilk most often just change the packaging and sell the same product under new fancy headings !!

  2. it doesnt work well.. nt up2 one's expectation, in fact none of the fairness creams does including FNLMV..they fool people for commercial gain

    1. Hi Swati,
      I don't know if you are expecting it to be changing your skin tone but no creams in this world can make one fair if one has darker skintone by birth. There are certain creams that work on improving texture of skin,some that works on ligtening spots and tan that help to rejuvenate skin and make it look more glowing (= fairness in our terms)! I haven't used this one yet and hence do not know how it works. Hope you find something that works for you!

  3. i will tell u a simple natural treatment that will works 100% guaranteed if some one continue it thoroughly...that natural treatment is Drinking pure water every day as much as possible but always greater than 3 will observe the result just after one week...

    1. I agree with ur view :) but then we do need some extra care too where we have some specific skin/hair problems!

  4. hi
    i hv a complain dat d fair & lovely advanced mutli vitamin doesnt work at all. the fair & lovely which ws used earlier (i.e. fair & lovely fairness cream)which ws not advanced bt simple ws much better than dis new advanced cream it worked better on my skin than the new one. using dat old cream i felt dat my skin tone ws fair bt when i started using dis new product i feel dat my skin tone hs become dark as it doesnt work well.
    so i would b very glad if d company change dis new advance cream to just a fairness cream (i.e. d old fair & lovely fairness cream)
    or u may also sale both d cream at a time so it will b better 4 both the skin choice as i cant use d new cream anymore & my frnds too because it doesnt work on every types on skin my frnds too dont like d new one so plz fullfil my wish
    i hope u will understand it and will solve dis problem

  5. hello buddiz i read ur comments...u know wat v r asians having brown skin by product even in this universe can lighten complexion but can give glow 2 ur skin if u drink alot n alot of water n wash ur skin with good herbal soap..then definitely u will get excellent results...i have fair skin..but love using fair n just clears my skin..n my herbal saop gave me prominent glow...

  6. i read ur comments buddiz but u know wat as v r asians so by birth our skin is brown or whetish somewat n only few in us get light n white shin so dreaming of having white or fair skin by using creams is stupidity..i have fair skin ....n i just use fair n lovely coz i dont like making make up base on face so i just apply small amount of fair n keeps my skin neat..n clear..n 2ndly i was my face 3 times in a day with my herbal saop then afterward simply sprays rose water over face then apply this works on me...

    1. true fact...u can't change ur skin color u were born with.
      good that this works for u in some way :)

  7. Hi!
    I PREFER THE OLD FAIR & LOVELY (ie. fair & lovely fairness cream that was sold before this advanced cream) rather than the new advanced fair & lovely multi vitamin. i noticed that the new advanced one is not working for my skin type and i feel my skin was fair when i was using the old fair & lovely and iam scared to continue using the new one as it s not working for my skin type n my skin tone has become darker after using d new one.

    so i'll be really happy if they sell the old fair & lovely(ie. fair & lovely fairness cream which was sold before this new advanced one) also so that whoever likes the old one can also buy as the old fair & locely fairness cream was really Good n Exellent.

    i hope the company will understand and satisfy its customers needs n make them happy by selling also the old one ie. what they sold before this new advanced cream.


  8. Hi!
    I PREFER THE OLD FAIR & LOVELY (ie. what they sold before this new advanced multivitamins)rather than the new advanced multi vitamins. i noticed that when i was using d old one i felt my skin tone was fair and iam scared to continue using the new advanced multivitamins as it has made my skin tone darker as this new advanced is not working for my skin type.

    so i'll really be happy if the company sell the old fair & lovely the old fair & lovely (ie.what they sold before this new advanced multi vitamin) was really GOOD n Excellent .

    i hope the company will understand and try to satisfy the customers needs and make them happy by selling the old one (Ie. just fair & lovely multi vitamins that they sold before this new advanced multi vitamin) in the market .



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