PR Info: Now Lip Liners from the Lakmé 9to5 range

Exciting new Lip Liners for those perfectly luscious lips.

After a successful launch a few months ago, Lakmé 9to5, now adds lip liners to its kitty of office styling products. Providing a longer lasting professional finish for perfectly defined lips, this new addition comes in six subtle shades best suited for daily office wear. The Lakmé 9to5 Lip Liners glide smoothly on the lips providing a satiny texture.
Dermatologically approved, these lip liners contain a waterproof, long-lasting formula that gives you luscious looking lips all day long.
Available in six shades: Brick Rose, Beige Pink, Boardroom Brown, Pink Blush, Red Carpet and Fine Wine
Priced at: Rs. 375/-
So make sure your office-styling kit is complete with this new addition in the Lakmé 9to5 range.
About Lakmé:
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world-class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with leading cosmetic house, Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios.
For further information log on to www.lakmé

Maybelline Color Show Nail Lacquers - Shade Choco Sin and Bold Gold Review

After a price hike of Maybelline Colorama nail polishes, beauties on a budget were looking for alternatives. But guess what Maybelline launched the much awaited 'Color Show' collection just at the precise time. Maybelline Color Show Nail Lacquers are new additions to the Indian beauty market and they have already created a buzz all over, what with super affordable prices and 40 gorgeous shades to choose from. 

Choco Sin
Bold Gold
PRICE:  ₹75



MY EXPERIENCE: As you can see from the swatch above, Choco Sin is a perfect chocolaty brown, that goes opaque in 2 coats giving a nice semi-matte (rubbery) finish, whereas, Bold Gold is a metallic gold shade with micro shimmers that goes opaque in single coat with a shiny foil like finish. The brushes provided are of good quality and doesn't get frayed.  Both the shades apply smooth and semi-dries pretty fast but what I didn't like is that it gets finger imprints even after hours. Coming to the staying power, it lasted on my right hand (that faces more torture) 3 days without any chipping, while on the left hand didn't chip at all even after 5 days, after which I removed it. Comes in cutesy small bottles, the quantity, quality and the price just make it apt for all nail paint lovers. 

  • The consistency and texture of the polishes are nice and doesn't streak. 
  • Semi-dries pretty fast.
  • Lasts 3-5 days easily, without any chipping (depending on how much torture your hands face)
  • Super-duper affordable.
  • Available in 40 gorgeous shades.
  • The quantity provided would last a few applications and then you can re-buy, in that way saving up on dried up polishes. 

  • Finger imprints even after hours of application.
  • Why doesn't Maybelline launch the LE shades (esp. the glitters/sequins/polka dots) here too?! We are thirsting for them...Do ya' hear?! :(

VERDICT: I hope and pray Maybelline launches those LE collections here too and I have a feeling that they would go OOS even before they reach the stores :P. As of now, I am liking quite a few others from the 40 shades available and the Bold Gold seems good enough to try some stamping designs. Whatsay?

Have you tried any of the shades? 

RATINGS:  4.5 out of 5

**Product sent by PR for consideration but it doesn't influence my honest opinion! Read my disclaimer.

PR Info: AVON Clinical Pro Line Corrector

The Breakthrough: ANEW Clinical Pro Line Corrector with A-F33, an industry first molecule exclusively available through Avon*, fights wrinkles delivering breakthrough results, creating a new gold standard in anti-aging.

The Backstory: Since its founding two decades ago, Avon ANEW has consistently introduced transformative and highly-effective anti-aging skincare breakthroughs, beginning with the introduction of the first mass market product with Alpha Hydroxy Acid (AHAs) Technology in 1992. Twenty years later, the brand continues to pioneer anti-aging skincare through an alliance with NeoStrata Company, a global leader in topical anti-aging technologies. In collaboration with this skincare authority, Avon is bringing a powerful new molecule to the market that even dermatologists do not yet have: A-F33, a newly discovered anti-aging molecule that promises to revolutionize the skincare landscape.

The Technology: Inspired by Nobel Prize-winning research that looked at blocking mechanisms of protein production, ANEW Clinical Pro Line Corrector leverages the power of A-F33 Aminofill, an innovative molecule that has been found in testing on skin cells to work in a way that other well-known anti-aging ingredients like glycolic acid, retinol, and CoQ10 don’t by deactivating critical collagen blocking in skin cells to help unleash untapped collagen. A-F33 is formulated to help stimulate skin cells to produce skin matrix components.  ANEW Clinical Pro Line Corrector helps begin to reduce the look of deep and fine wrinkles in just seven days.

From The Experts: Dr. Cheryl Karcher, Board Certified Dermatologist and Professional Consultant for Avon: “ANEW Clinical Pro Line Corrector with A-F33 is so truly exciting to me because of what it could mean to the future of anti-aging skincare. Deep wrinkles start to be addressed in the first week of use which is quite impressive for a topical anti-ager. The visual results of this product are impressive.”

Anthony Gonzalez, Senior Skincare Manager, Avon Research & Development: “Avon introduces ANEW Clinical Pro Line Corrector formulated with A-F33 to take a multi-faceted approach to boosting collagen. This revolution in wrinkle fighting stands to be as game changing as alpha hydroxy acids (AHAs) and Retinol were in the 1990s.”

Barbara Green, RPh, MS, Vice President Clinical Affairs and Technology, NeoStrata Company Inc.: “We were excited to partner with Avon to bring this advanced compound to market and deliver a groundbreaking transformation to the anti-aging world.  Through our collaboration with Avon scientists, we discovered the benefits of the A-F33 molecule and we are thrilled about the effects this discovery has on skin and what this compound could mean for the future of the anti-aging industry altogether.”

The Results:
  • Fine lines and deep wrinkles begin to look reduced in just seven days**
  • Over time, 100% of women showed a reduction in fine lines**
  • Produces up to 50% improvement in overall fine lines and deep wrinkles in 11 weeks**
  • Faster and better than a leading dermatologist-inspired wrinkle treatment**
  • 5 out of 10 women considering a cosmetic procedure who tried ANEW Clinical Pro Line Corrector said the serum improved their skin so much they decided to postpone the procedure ***

PRICE: MRP 1,799
AVAILABLE: September 2013
WHERE TO BUY: Available exclusively through your personal Avon Representatives. Call on 011-3377 2866.

The New 12hr Maybelline Colossal Kajal Review

I have been an ardent fan of the old Maybelline Colossal Kajal. So when Maybelline re-launched it in the 12 hour version, I was eager to try it out.


PRICE:  Rs.175



WHAT IT CLAIMS: The deepest black Kajal, creates bold lines & is smudge free for up to 12 hours.

Colossal Intensity + Colossal Wear for Colossal Striking Eyes.


MY EXPERIENCE: I don't want to repeat all that I already said over here (read for detailed review). I am just going to add the points, where I found it better/worse than the previous version.

  • The 12hr stay claim is pretty true. Yes I tested it for 12 hours and it stayed on with just a little bit of fading (due to accidental rub).
  • Doesn't smudge, budge or give raccoon eyes. 
  • Water proof, sweat proof, rain proof! :P
  • For more, go here again.

  • It is not more intense than the previous version IMO, and I would have liked it better if it had a bit of sheen to it.

VERDICT: True to it's claims, the new Maybelline Colossal Kajal is all set to win hearts of kajal/kohl lovers again. Deducted ".05 " this time as I wished a little more intense, black sheen from this new version, which the old one lacked.

RATINGS:  4.95 out of 5  
**Product sent by PR for consideration but it doesn't influence my honest opinion! Read my disclaimer.